The front-desk wall
The receptionist takes a message. The principal's inbox stays unopened. You never reach the gate, let alone get through it.
For companies that sell to schools
You built something schools need. You're stuck talking to the front desk.
We get principals, directors and trustees, the people who actually sign off, booking calls with you.
Only 3 spots available this quarter. We work each account personally.
11+Years inside education
2,000+Schools reached
₹30Cr+Ad spend managed
The real problem
Your toughest competitor isn't another company. It's the front desk.
Wrong-person meetings
You finally get in, and it's a coordinator who can't approve a rupee. The director, trustee or chairman never sees you.
Founder-network dependency
Your pipeline runs on whichever principals your founder happens to know. When the rolodex runs out, growth stalls.
Days lost, nothing tracked
Reps burn a full day in reception for one uncertain meeting, and you can't tell which effort ever reached a decision-maker.
The shift
Stop knocking on the gate. Get invited in.
Reps waiting in receptionDeciders book calls with you
Meetings with coordinatorsMeetings with budget-holders
Pipeline = who you knowPipeline = a repeatable system
Days lost, nothing trackedEvery meeting booked & tracked
How it works
From the front desk to the decision-maker.
Reach deciders
By role, board & city
They book a call
Inbound & warm
You demo
To the actual decider
Someone says yes
Real budget authority
Follow up
Direct access, tracked
This doesn't replace your sales team. It fills their calendar with the right people.
Proof
It ends in sales
₹2Cr+Books order
City Montessori School, Lucknow — the world's largest school
We ran the same campaign for Propel Curriculum, Delhi.
CMS converted into 15,000 PBL sets across Grades 3–5 — and reordered the next year.
The offer
A full growth team — for less than one senior hire.
Not ad management. A system that turns ad spend into booked meetings with principals, directors and trustees — the people who actually sign off — and makes sure they show up.
Cold calls vs inbound
What does one meeting with a real decider actually cost?
Your reps can keep knocking on doors — or the deciders can come to you, already warm. Here's the maths.
Reps on the road
₹5,000per decision-maker meeting
- Most visits die at the front desk
- ~10–12 decider meetings a month per rep — then it caps
- Half are the wrong person, with no budget authority
- Days on the road, nothing tracked
- To book more, you hire more
Acquirely brings them to you
~₹2,000per decision-maker meeting
- Deciders raise their hand — warm, not cold
- 50–60 booked meetings a month at ₹1L ad spend
- Pre-filtered for role & budget authority
- Every meeting booked & tracked end-to-end
- Double the spend, double the meetings — no new hires
Illustrative. The cold figure is a loaded field-rep cost (salary + travel) divided by the decider meetings actually landed; the inbound figure is ad spend per booked meeting at our scaled rate. Even fully loaded with our fee, inbound stays at or below the cold-call cost — and every meeting is warm and tracked.
Warm, not cold
They came looking for you, so the demo opens from interest — not resistance.
Scales with budget
Grow by raising spend, not by hiring and training more reps.
Fully tracked
Every rupee traces to a booked meeting. You always know your cost per decider.
It compounds
The data makes each month cheaper and sharper. Cold calling never does.
Pick your engine
Two ways to fill your calendar.
₹75,000 + GST / month
Founding rate · ₹1,00,000 → ₹75,000
- Full Facebook & Instagram Ads — launch, management & daily optimization
Puts you in front of principals, directors and trustees while they scroll — not their front desk.
- Continuous GTM + conversion tracking
Every meeting is traced to the exact ad, board and city that booked it — so budget moves to what actually reaches deciders.
- All static creatives + video editing
Unlimited angle testing, built for a school-leader audience. Done in-house, never billed per asset.
- Conversion-built landing pages + lead capture
Fast, mobile-first pages built to turn a principal's click into a booked call.
- Lead scoring + intent filtering
Coordinators and non-decision-makers filtered out — so you're not demoing to someone who can't sign off.
- Phone / OTP validation on every formOften skipped
Fake numbers killed at the source — one less dead meeting slot.
- Qualified decision-maker meetings booked
Warm, inbound meetings with budget-holders — booked and on your calendar.
Best for: teams with the demo & closing muscle who just need warm meetings with the right people on the calendar.
Start with Lead Engine₹1,00,000 + GST / month
Founding rate · ₹1,50,000 → ₹1,00,000
Why this one converts betterRunning both means the decider who spots you on Instagram also finds you when they search. That loop is what turns interest into signed orders.
Everything in Lead Engine- The full Meta base system, included
FB & Instagram ads, GTM tracking, creatives, landing pages, lead scoring, OTP validation and decision-maker meetings.
- Full Google Ads — Search, Performance Max & YouTubeConverts better
Meta creates the demand; Google captures it the moment a decider searches your category. Two platforms as one funnel convert far better than either alone.
- WhatsApp + email reminder system
Cuts no-shows hard. The principal who booked actually turns up to the demo.
- Automated nurture sequences (WhatsApp + email)
School leaders who aren't ready this term stay warm until budgets open — not lost to a competitor.
- Conversion API + offline conversion uploadThe big lever
Real booked meetings and closed orders fed back to Meta & Google, so the algorithm hunts deciders — not cheap clicks.
- Weekly reporting + strategy call
You see meetings booked and cost-per-meeting every week — not a vague monthly PDF.
Best for: teams who want the meetings and the follow-up system that turns a demo into a signed order.
Book an AppointmentGo all-in
6-Month Growth Engine
School buying moves on term and budget cycles. Six months spans a full one: months 1–2 we fix the leaks and find winning angles, months 3–6 the pipeline compounds. Locks your founding rate for the full run.
₹6,00,000 + GSTRate-locked · priority onboarding
The Qualified-Meeting Floor
We agree a monthly number of qualified decision-maker meetings with you upfront, in writing. If the first 90 days don't clear it, we work free until they do. You carry the ad spend — we carry the risk on our fee. No lock-in after.
Founding rate. Lock ₹75K / ₹1L for 6 months if you start before this month ends. Rates step up as we add clients — what you lock today is what you pay.
Every month you wait is another month of reps stuck at the front desk — while a competitor gets the principal's meeting. The gate doesn't open itself.
Book an Appointment
15-minute fit call. If we're not right for you, we'll say so — and point you to who is.
Why the results differ
The small hinges that swing big results.
Most agencies run the same ads. These are the quiet details that decide whether your spend reaches the right person — the stuff that rarely makes it onto a proposal.
We optimize for booked meetings — not form-fills
Most agencies tell Meta to find the cheapest lead. We tell it to find principals who book. Same budget, completely different meetings.
Creative written for the buyer, not the user
The same product sells completely differently to a principal than to a teacher. Our ads speak to a decider's real stakes — enrolment growth, board optics, safety, budget ROI — not your feature list.
The offer does the heavy lifting
"Book a demo" gets ignored. We lead with something a school leader actually wants — a board-ready deck, a benchmark report, a no-risk pilot — so the right people raise their hand. The offer moves response rate more than any targeting trick.
We warm the whole buying committee
A school purchase is rarely one signature — principal, director, trustee, academic head. We keep the whole committee seeing you until it clears internally, so your deal doesn't die waiting on one inbox.
Server-side tracking (Conversion API)
Browsers now block a large share of pixel data. Server-side tracking recovers it, so the algorithm keeps learning instead of slowly going blind.
Weekly negative-keyword mining
We strip out job-seekers and parents searching for admissions every week, so your Google budget only chases school buyers.
Honest fit
Built for companies that sell to schools.
This is for you
- Edtech, smart-classroom, programs, labs or services
- You need to reach principals, directors or trustees
- Selling into schools across a region or nationally
- A team that can run demos & close
Not for you
- ×One school or one-city only
- ×No one to run the booked meetings
- ×A product schools don't actually need
- ×Chasing the cheapest possible leads
Meet the founders
Operators, not just agency owners.
Questions
Quick answers.
Will this replace my sales team?+
No. It feeds them. Your reps walk into warm meetings with decision-makers who asked to see your product. The system books; your team closes.
Can you really reach principals and trustees on Meta & Google?+
Yes. School leaders and owners are on these platforms daily. We target by role, board and geography, so budget only touches decision-makers, not the front desk.
I've tried cold email and calling. How is this different?+
Cold outreach hits the gate. We get you invited in with a system that books qualified meetings, optimises for the right person rather than form-fills, and tracks every one.
Who runs the demo?+
You do. You know your product best. We run the engine that books the meetings and tracks every rupee; your team runs the demo and the close.
How fast will I see meetings?+
Early signals arrive in the first two weeks. A predictable pipeline of qualified meetings builds over 4–6 weeks as the system learns and we iterate.
Let's talk
Get in front of the people who sign off.
A short call to see how you reach schools today and how to get decision-makers booking meetings with you.
Book an Appointment✓ No lock-in✓ Qualified-meeting floor guarantee✓ Full transparency